Sökresultat för: David W. Cravens
Strategic Marketing (Inbunden)
avDavid W. Cravens, Nigel Piercy
ISBN: 9780078028908 - UTGIVEN: 2012-07-01Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this book discusses the concepts and processes for gaining a competitive advantage in the marketplace. It examines the key concepts and issues involved in analyzing and selecting strategie[...]
The Oxford Handbook of Strategic Sales and Sales Management (Pocket)
avDavid W. Cravens, Kenneth Le Meunier-fitzhugh, Nigel F. Piercy
ISBN: 9780199664610 - UTGIVEN: 201301The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering brand [...]
